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Consumer's Inside Guide to Carpet Cleaning

Dear Friend and Neighbour:

The carpet cleaning industry is one of the few industries that is not regulated, and also has a very low barrier to entry in that anyone can call themselves a “professional” without any basis for that claim.  Yet these are people who come into your home and use cleaning chemicals which can be dangerous if you do not have the knowledge of how to use them properly, and more importantly do not have the right equipment (not a rented DIY unit) to remove them properly.


Everyone has heard nightmare stories about crimes committed, about overuse or improper use of chemicals, and exposés on Bait-and-Switch companies who use a low coupon offers to get their foot in the door and hard sell unsuspecting consumers into a bill they are compelled to pay.  When you open the phone book you really can’t tell who the great cleaners are, or the ones you would never EVER want to use.  The “great” cleaners work hard to distinguish themselves apart from the fly-by-night companies who use unsafe cleaning practices, hard-sell tactics, and sometimes have very unsavory employees.

Your carpet and rugs act as a “filter” in your home for your indoor air.  Their fibres “grab” particulates and contaminants and hold them.  But like any filter, it needs to be cleaned because when it gets full it cannot grab anything else … and every time you step on a “full” filter you release contaminants back into the air.

Cleaning your carpet is key to a healthy indoor environment, and the Envornmental Protection Agencies guidelines for cleaning varies from every four months to every eighteen depending on the number of people and pets in the home, as well as other concerns from allergic sensitivities to how dusty the air is in your neighborhood to whether anyone in the home smokes.   A true carpet cleaning professional can evaluate your particular needs, and with the right equipment and cleaning solutions, can fulfil those needs for you and your family.

The question now is how to find that “right” professional … and we have the information to help you do just that.

The following is a summary on how to choose the right professional carpet cleaner.  It covers some of the common mistakes made by consumers in choosing a carpet cleaner, and also the four steps you can take to help you in choosing a true “professional.”

We hope you find the information valuable, and if you have any questions please email us at or call us directly at 01749-440011 or Mob: 07766 117219.




MISTAKE #1:  Choosing a carpet cleaner based on equipment alone. 

No question, your carpet cleaner needs first-rate equipment.  But he/she also needs something else – employees who are skilled at operating that equipment.  Many companies own hot-water extractors, but few companies teach their employees how to use them properly.  The best way to know that the carpet cleaner’s employees have been properly trained is to ask to see their certificate of industry accepted training and currency. Can the cleaner prove that they have adequate insurance to enter your propety?

MISTAKE #2:  Choosing a carpet cleaner based on low price. 

Low price could be a problem in three ways:  (1) low price can be the bait that attracts your phone call.  But once the cleaner gets into your home, he pressures you into a much more expensive job.  (2) Low price can be for “single-process” cleaning.  Rarely does the consumer know what this means and, when told, asks for “dual-process” cleaning instead, which costs MUCH more.  (3) Low price means the carpet cleaner has cheap equipment (perhaps even a unit they rented from their local DIY store), which cannot match the cleaning performance of the superior machines designed to remove most soil and contaminants, and leave the least residue behind.


MISTAKE #3:  Choosing a carpet cleaner based on a single telephone call. 

Instead, invite the person to your home and ask for a specific written quotation.  Then you’ll know exactly what the carpet cleaner recommends – and you won’t be the victim of high-pressure tactics when the technician steps into your living room.  This also allows the carpet cleaner to see the type of carpet, the level of soil, and measure the exact square footage so he is able to give you a more accurate quotation.


MISTAKE #4:  Choosing a carpet cleaner who doesn’t offer a money-back guarantee. 

Every carpet cleaning company should be fully accountable for its work. If you aren’t 100% satisfied with the job, you shouldn’t have to pay for it.

MISTAKE #5:  Choosing a carpet cleaner without getting comments from his/her other clients. 

Any carpet cleaner can say anything about their past jobs.  And, sadly, some of what he says may not be true.  Make sure you ask for references or read comments from current customers so you can depend on the carpet cleaner and his work.

We hope you find the information valuable, and if you have any questions please email us at or call us directly Tel: 01749-440011 or Mob: 07766 117219.


Sally, Amanda & Gina

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